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Automotive Information Systems
Customer Databases
At the core of DealerPortal is the Customer data, a single view of each customer and their experience as an owner / driver.
  • Create and store a single record per customer.
  • Aggregate data from other corporate systems to build a comprehensive picture of a customer's lifecycle.
  • Match customer data using fuzzy-logic to overcome mis-spellings and abbreviations.
  • Segment customer data by a wide variety of different product and demographic criteria to facilitate targeted marketing activity.
  • Manage legistlative requirements (Do Not Call Register / Privacy Act) to ensure complete compliance.

DealerPortal's Customer Database and data integration gives you the edge in targeted CRM and marketing communications.
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Contact Us

Gradient Pty. Ltd.
Level 2, Building 2 (Post: PO Box 920)
1 Ricketts Road
Mount Waverley 3149
Victoria Australia

Phone: +61 (0)3 9544 5900
Fax: +61 (0)3 9544 5577

About Us

Gradient is a provider of business software products and software development services, specialising in solutions for the Automotive Industry.

Established in 2002, we have a proven record of providing cost-effective software and services to a variety of large and small Automotive OEMs, distributors and dealerships, as well as enterprises in industries as diverse as IT, agriculture and finance.

Copyright © Gradient Pty. Ltd. ABN 55 166 256 438. All Rights Reserved.